Here’s a quick list of strategies that will help you get your SoundCloud music heard:
You landed here because you’re fed up of getting a measly amount of plays on Soundcloud. You see your favourite artists getting thousands of plays & fans and you’re wondering “how the f*ck do they get so many plays & fans?”
In this article we’re gonna show you exactly how to get more plays on Soundcloud.
Don’t worry, we’re not gonna sell you some sh*t that doesn’t work & we’re not gonna give you unrealistic strategies that take up all your time.
Before we start, just so you know. If you’re serious about getting success as an artist, then you need to check the definitive guide to generating success as a music producer.
It’s helped artists get their first label releases, blog placements, get in huge Spotify playlists & start getting them the plays & fans they deserve.
Soundcloud is one of the biggest players in the music streaming industry but, if you’ve been on the platform long enough, you’ll know there were talks of it going bust.
That was back in 2017, before it got a new investor who saved it. Although it has been running & growing steadily since, we wanted to mention this because you need to be aware that putting all your power into 1 thing, isn’t always the best idea.
It’s ideal to use the strategies in this list, alongside Spotify promotion plans, so that you can diversify your fanbase & still have something left over if one of them does go.
Spotify & Apple Music is where you’ll find the majority of your listeners, but they aren’t as diehard as the Soundcloud ones.
In our experience, Soundcloud followers are far more likely to purchase your sample packs, synth packs & music related merch, because a lot of them are also producers.
It’s also much easier to market your merch & give away free stuff to build potential leads on Soundcloud.
So it’s still an extremely important platform for indie artists looking to generate success in 2023.
Btw you can get wicked, done for you, music plan below for free!
If you’ve been on Soundcloud for a while, you’ll know that repost trading & chains are probably one of the best (but also worst) things about Soundcloud.
So what is a repost chain and how is it going to get your more Souncloud plays?
Repost chains are networks of like-minded producers who help each other out by reposting when a new track of yours drops.
They’re usually run through a site called scplanner.
By joining a chain, you grant the chain owner access to your account’s repost, like & comment functions. And, in return, they will push your music to thousands, if not millions of users.
From repost chains & repost trading alone you’re able to get a huge increase in Soundcloud plays!
Just take a look at how it helped to promote my music ?
Also, using reposts chains alongside trades, I have been able to gather over 10.8k plays on one of my other tracks.
That’s no paid promotion, just pure repost chain.
This is real engagement as well! From people who are actually interested in your music.
Before using the repost chains & trading, I was getting around 400 plays a track & getting almost 0 followers from each release.
Using them on my last release, I gained over 100 new follows. That’s pretty awesome from a couple minutes work!
But, like with everything, there is a downside and you need to know about it.
Some chains are just plain awful.
They repost all kinds of genres of music, they repost loads/day, they ruin your feed and scare off potential followers of you in the future.
You need to be really careful when using repost chains to build your Soundcloud plays.
I recommend auditing the chain before joining.
Make sure you ask how many times they repost/day & what genres they repost. Ask to see the artists in the chain – listen to their music & make a decision yourself.
I’ve left countless chains because they repost trash music that isn’t aligned with my genre.
So I made my own chain (which you can also do)!
To join chains:
Like I said above, it’s essential to get in a quality repost chain to maximise your Soundcloud plays and follows.
But how do you know if a repost chain is high quality? In addition to getting in a quality repost chain, utilizing giveaway templates or running contests can be a highly effective strategy to further promote your Soundcloud presence, attract more listeners, and boost engagement with your music.
There are a few things to look out for and I’m going to list them below ?
Here’s what a quality repost chain will be:
Repost trading is another essential strategy for increasing Soundcloud plays. Not only will it increase your plays, but it’ll also get you more Soundcloud followers.
It works by agreeing with another artist to repost each other’s music, comment & like to expose your music to the other person’s fan base.
And, is kinda similar to repost chains, but instead you have full control of what your repost on your profile.
This is a huge bonus, as it means you can regulate it to fit your profile’s theme & style, while also benefiting from the power of reposting.
But with that new power, comes great responsibility…
If you choose to repost trade, you’ll have to go out and get each trade manually.
This takes a whole lot longer than using repost chains, but is worth it if you’re willing to invest the time.
“Where do I find trades?” I hear you cry!
You can find trades by messaging new artists you like on Soundcloud, asking if they want to trade with you. You can also expand this by asking people on discord.
If you’re still stuck & want to supercharge your growth, check out the definitive guide to generating success as a DIY musician for everything you need to know.
In it you’ll find, done for you message templates, a list of dedicated Soundcloud trading servers & chats, how to build your own chain, make use current ones effectively & repost trade like a boss.
I’d recommend using both a mixture of repost chains and repost trading to get your music heard by the right people.
This will get your music the most reach, your profile the most Soundcloud followers & will begin to move the ball forward.
There are thousands of channels, playlists, blogs and other promotional services you can contact to help get your music out there.
And, you should really be using them if you want to increase your Soundcloud plays.
Channels like these consistently look for incredible, new music to share with their audiences & yours could be their next.
I’m talking about:
Some people are better at music marketing than you are, and a lot of them repost your tracks for free!
Use this to your advantage & contact these people asking for features, playlist placements etc.
Besides repost trading, this strategy is going to propel your music to new audiences & gain you a tonne of fans in the process.
But, something to note is:
Blogs, YouTube channels & playlisters look for very specific genre based music.
The mix has to be awesome & it has to be your best work to get accepted.
It’s also worth noting that you want to make sure you’re submitting to a channel that covers your style of music.
Sending a future bass track to a dubstep promo channel just simply won’t work & is a waste of time.
Here’s what you should include in your message:
Just copy & paste our tried, tested and proven message templates and get the results you deserve.
If your music is already great, then contacting already built communities is a brilliant way to expose your music to other artists & new fans.
I personally got put in a playlist recently, and subsequently landed a collaboration with an artist who has over 200k monthly listeners on Spotify.
(ngl I couldn’t stop smiling when I got that message)
But, the point is – don’t dismiss the power of this.
It’s harder to get this strategy to work, but when it does, it pushes you into realms you never thought possible.
If you’re struggling to find blogs & other music marketing channels, then here are a couple places you can look to find them:
Releasing on labels is a great way to get noticed, as it puts your music in front of a large follower base who have respect for the label’s choice of music & are also likely to also enjoy yours (if you get accepted).
However there is a downside to releasing your music on labels and I thought it would be worth noting here.
You give away the rights to your music to be used by the label for whatever.
Most labels I’ve personally released on have done 50/50 splits in revenue.
And, every time you get your music on a label, you’ve got to remember that you are benefitting the label more than they are benefiting you.
The new followers, likes and plays they are getting are off the back of your track (alongside their incredible marketing) and often, even with large labels, the return in form of new fans for your music is little to none.
They wouldn’t be where they are if they didn’t have the music in the first place. Granted neither would the artists, but in this day and age it’s easy to learn music marketing & do it yourself.
My experience with labels has been disappointing.
I got more from being clever about my music marketing, doing stuff like:
The percentage of follows you get are much higher when the music is actually being released on your profile. If you can make it work, then releasing your music independently is much better.
If you are going to release on a label, I recommend shooting for the bigger ones. Labels with under 5k follows on Soundcloud simply aren’t worth it in my opinion.
It’s 2020 and self-releasing is possible.
It’s much, much more work. But, if you are willing to do it, the pay off is far greater than releasing with a label.
Building an email list of fans, is a great way to promote your Soundcloud and music.
By building an email list effectively & using download gates to entice people to join – even if Soundcloud goes down – you’ll a database of your followers information to keep.
That means, every release, you can email & get these people to listen to your new music or tell them about your new sample pack, live shows etc.
But how can you build one & what can you offer people to join?
If you’ve ever been on your favourite Soundcloud users profile, you’ll have noticed that a large majority of them offer track downloads or free sample downloads in return for a like, comment, share or something else.
You can use these download gates to grab people’s emails as well.
Here are some tools you can use to grab emails or follows:
Personally we think the best way to grow your Soundcloud by using download gates, is to use Toneden.
You ask the user to do almost anything in return for their download.
Follow, like your Soundcloud music, comment & even stuff like following social media pages.
Here’s a video that shows you exactly how to set up Toneden campaigns!
Once you’ve got the emails, you need some kind of software to mass send messages to your newly acquired, target audience.
There are a lot of email platforms out there. They all pretty much do the same thing, but some are a little better than others.
And luckily for us, Symphonic have written an article about the best email marketing services for musicians.
Personally I use Mailchimp for all my email campaigns. They offer you up to 2000 contacts & a great deal of monthly send credits all for free.
They’re definitely the best service I’ve used for email marketing so far. But I may switch to Active Campaign soon, as I’ve heard it’s much better.
When you’re emailing your fanbase, you want to make stuff interesting & write subject lines that will make people open your emails.
Offer free content, tell a story about your music, or offer teachings about how you made your music & the process.
The idea is to keep an active list & make your fanbase’s brain light up when they see a new email from you.
Sending: “new track check it out” is not gonna get you anywhere.
Tell a story, & build up to the release with a proper plan.
Building a database of promotional channels for your music is also an extremely useful tool when trying to increase Soundcloud plays.
When promoting your music, it’s important to have a list of people to contact, that may be able to repost your music, or feature it on their social networks.
We recommend using Google Sheets to build this, and to include things like:
This way, when you’ve got a new track out (or are building to a release), you can contact these people for features.
Doing this will up your chances of getting more exposure &, as a result, will make your music perform far better in terms of stats.
When contacting this list of people, you do not want to send the same message over and over.
Spend 10-15 minutes crafting exclusive, personal messages to each. This will greatly increase your chance of getting a response.
These places get thousands of emails/day, so don’t be disappointed if you don’t get featured or reposted.
Emails can also get lost, so make sure to follow up if they haven’t responded in a while.
Repost Network is a fairly new addition from Soundcloud & opens a lot of doors to artists.
It costs $10/month & you get access to Repost Network + all Soundcloud Premium features.
You’ll also get access to stuff like SCPlanner, included in that price & will be able to use Soundcloud’s state of the art analytics system, which can really help you pinpoint your audience.
Repost Network is essentially Soundcloud’s answer to music distribution. That means you can push your music to Spotify & Apple Music all from a simple Soundcloud upload.
But, one of the things people don’t tend to explain about Repost Network, is the option to submit to Soundcloud’s very own playlists.
Submitting your music doesn’t guarantee it placement, but it’s definitely something worth doing if you’re looking to grow your soundcloud followers.
If you’re in any kind of music community, you’ll know that most of them have self-promo channels.
Posting in self-promo channels is the least important Soundcloud promotion strategy, but if you’re looking to squeeze a few extra plays out of your new track, then it’s definitely something you should be doing.
You can expect to see around an increase of anywhere between 25-100 new plays on your track.
Believe it or not, people do go through the self-promo channels to listen to new music.
At this stage in your music production journey, every little helps, and racking up an extra 25-100 plays is not to be scoffed at.
You are on this page because you want to increase your soundcloud follows & plays.
Self-promo threads can be found on:
Besides making your music sound great & sending it to the right places, it’s important for your music to look the part.
It’s also important that your tracks have the right metadata to be found by Soundcloud’s algorithms.
This section will cover Album Art & tagging your awesome music the right way.
When scrolling through Soundcloud for music, I hate to admit it, but I click on the tracks with the most appealing artwork.
Having great album art is something that should not be dismissed.
But I know that not everyone is a graphic design wizard & might find it hard to create a great album cover.
If you’re not a graphic design wizard, you can grab some awesome royalty free pictures from places like:
The one above was found on Pexels, but you need to make sure you credit the page. Also, you’re not allowed to release it for commercial purposes.
When uploading to Soundcloud, you’ll also want to make sure you’re making use of the description & tags.
This will help Soundcloud to pick your track up in the search bar & also put it in the relevant users’ ‘Discover’ tab, as well as ‘Soundcloud Radio’ stations.
Here’s how you can do this:
You’ll also want to utilise the description to say what your track is & what it’s about.
I’d recommend also putting all your social media links, free download link & other channels you’d like to push people through in there.
So now you got a tonne of info, what should you do to actually get you results?
Other than promoting in the usual ways like, posting to social media platforms & letting your friends and family know, there’s more you can be doing.
Here’s my daily, 20 minute, 4 point strategy:
This shouldn’t take you longer than 20 minutes/day. At first, you may be a little slow, but you’ll get into the swing of things & it’ll be a breeze.
By doing these consistently, I have managed to land myself:
The importance is to stay consistent with it. If it’s not working, your messages might be wrong, or you could be struggling to find the right audience.
If that’s the case, then the definitive guide to music marketing will teach you everything you need to know to help you build a swiss army knife of music marketing tools that last.
When you go searching the web for tips on how you can increase your Soundcloud plays, you may come across dodgy sites that sell plays, followers etc.
Most claim these to be real but, as you can guess, they are not.
Short answer is no, don’t buy Soundcloud plays.
All it does is inflate a number. You don’t get any value from it. You actually lose money from spending it on pointless vanity metrics to stroke your ego.
You know when someone has bought plays, comments or likes.
People are smarter than you think & these services don’t do very well at hiding what they are.
Trust me, I’ll be open – I’ve bought a Fiverr promotion service before, & I was just plain disappointed.
Some people may think that, if you have bigger stats, people give you more credibility.
And, while I think that’s slightly true, it’s definitely not worth it.
If your music sucks, you’ll still have no credibility & you’ll have even less if people can see you bought plays.
Also, it’s against the Soundcloud Terms of Use, and you don’t wanna break them.
Like I mentioned above, when buying a Fiverr promotion service myself, I was ridiculously disappointed.
Although there are some legitimate services on Fiverr, most of the cheaper ones (that I know you’ve been eyeballing you cheapskate!) are trash.
It’s basically the same as buying Soundcloud plays, but you’re doing it on Fiverr and not a dedicated Soundcloud stats site.
This time they’ll have fake, inflated reviews that will push you that bit further to basically burning your money.
Most of the services are too good to be true.
If someone on Fiverr was offering you thousands of plays for a small fee, & they had some secret promotional techniques that no one else knew – do you think they’d be selling their services on Fiverr?
Don’t do it.
Getting more plays on Soundcloud is hard, & it’s difficult to know where to put your effort in the music industry. There’s a lot of just plain terrible information out that that won’t help to get you the results you want & deserve.
In this guide we tried to skip all the bullsh*t and show you what works & has been working for us for over 2 years.
Whatever you do, the main thing you’ll need is consistency. Without that, everything will fail.
